The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
The ABM Way!
Latest Episodes
Episode 17: Running ABM Inside One of the World’s Largest IT Services Companies | Avishek Chakrobarty, Head-Global ABM Centre of Excellence at Kyndryl
What does Account-Based Marketing look like when you’re selling multi-million-dollar services to Fortune 100 companies across 13+ countries?In this episode of The ABM Way, Omprakash Karuppanan sits down with Avishe...
Episode 16: Signal-Based ABM: How Enterprise Deals Are Actually Won| Webinar with Yulia Olennikova-Senior Marketer and Evangelist at N.Rich
Signal-Based ABM: How Enterprise Deals Are Actually WonIn this Webinar episode of The ABM Way, Omprakash sits down with Yulia Olennikova Senior marketer and evangelist at N.RichWe’re breaking down why signal-base...
Episode 15: Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern|CMO @Cosmo Consult
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern.In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s t...
Episode 14: From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija
From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija.In this episode, We meet Vineetha – a powerhouse in ABM and digital strategy.With leadership roles at Autodesk and IBM, Vineetha brings over...
Episode 13:Why Marketing Ops Is Your GTM Pit Crew and Not a Tech Helpdesk| Darrell Alfonso
Why Marketing Ops Is Your GTM Pit Crew — Not a Tech Helpdesk.In this powerhouse episode, I’m joined by Darrell Alfonso, Director of Marketing Strategy & Operations at Indeed and one of the most respect...
