The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
The ABM Way!
Latest Episodes
Episode 18: The Enterprise Buyer Who Never Enters the Room | Shalini Pillai Banerjee, CMO at Pine Labs
What happens to your go-to-market when your company is actually many companies, and five different teams end up calling the same bank?In this episode of The ABM Way, Omprakash Karuppanan sits down with Shalini Pillai Banerjee, CMO at Pin...
Episode 17: Running ABM Inside One of the World’s Largest IT Services Companies | Avishek Chakrobarty, Head-Global ABM Centre of Excellence at Kyndryl
What does Account-Based Marketing look like when you’re selling multi-million-dollar services to Fortune 100 companies across 13+ countries?In this episode of The ABM Way, Omprakash Karuppanan sits down with Avishe...
Episode 16: Signal-Based ABM: How Enterprise Deals Are Actually Won| Webinar with Yulia Olennikova-Senior Marketer and Evangelist at N.Rich
Signal-Based ABM: How Enterprise Deals Are Actually WonIn this Webinar episode of The ABM Way, Omprakash sits down with Yulia Olennikova Senior marketer and evangelist at N.RichWe’re breaking down why signal-base...
Episode 15: Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern|CMO @Cosmo Consult
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern.In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s t...
Episode 14: From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija
From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija.In this episode, We meet Vineetha – a powerhouse in ABM and digital strategy.With leadership roles at Autodesk and IBM, Vineetha brings over...
