The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
Podcasting since 2022 • 15 episodes
The ABM Way!
Latest Episodes
Episode 15: Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern|CMO @Cosmo Consult
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern.In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s t...
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Season 1
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Episode 14
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47:30
Episode 14: From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija
From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija.In this episode, We meet Vineetha – a powerhouse in ABM and digital strategy.With leadership roles at Autodesk and IBM, Vineetha brings over...
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Season 1
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Episode 14
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47:22
Episode 13:Why Marketing Ops Is Your GTM Pit Crew and Not a Tech Helpdesk| Darrell Alfonso
Why Marketing Ops Is Your GTM Pit Crew — Not a Tech Helpdesk.In this powerhouse episode, I’m joined by Darrell Alfonso, Director of Marketing Strategy & Operations at Indeed and one of the most respect...
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Season 1
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Episode 13
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48:30
Episode 12: The Bold ABM Moves No One Talks About (But You Should Try in 2025)|Emilia Korczynska
The Bold ABM Moves No One Talks About (But You Should Try in 2025) In this episode of The ABM Way, Omprakash Karuppanan and Emilia Korczynska, VP of Marketing at Userpilot, discuss the ABM strategies th...
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Season 1
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Episode 12
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42:08
