The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
The ABM Way!
Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova
In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on:
Why your ABM advertising doesn't work and how to fix it!
- Are display ads worth the cost?
- Do Display ads still work?
- How can I personalize ads in scale?
- Do we need expensive ABM ad platforms?
These and many more questions,
In this episode, we discussed:
- Personalization beyond just having logos and names on landing pages.
- Importance of buyer journey-specific content and Personalization throughout the sales cycle.
- Running one-to-many and one-to-one campaigns.
- Combining programmatic ads with LinkedIn ads for better insights and efficiency.
- Measuring ROI through sales velocity rather than just one metric.
- The impact of ABM ads on shortening sales cycles and increasing win rates.
- How to conduct a self-test to ensure alignment with sales and identify lower-hanging fruits.
- Utilize first-party data to understand current engagement levels.
- How to start a pilot program to test the effectiveness of ABM ads.
and much more.
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