The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
The ABM Way!
Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens
Join Mark Kilens, the co-founder of TACK, and me in discussing
"People first Go-To-Market."
Here, Mark discusses:
1. Importance of building relationships and partnerships with customers.
2. Role of technology and data in people First go-to-market
3. Community-led growth
4. The potential impact of AI on go-to-market strategies and more.
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