The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
The ABM Way!
The key challenges in marketing and sales alignment and how to overcome using technology| Brad Rosen
In this episode, Brad Rosen discusses the challenges of marketing and sales alignment.
Brad Rosen is President & Head of RevOps at Sales Assembly.
Here we discuss
1. What are the key challenges to establishing the marketing and sales alignment?
2. How can technology be used best to help foster this alignment?
3. Examples of successful B2B companies with perfectly aligned marketing-sales efforts.
and more.,
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