The ABM Way!

The key challenges in marketing and sales alignment and how to overcome using technology| Brad Rosen

Brad Rosen Season 1 Episode 3

In this episode, Brad Rosen discusses the challenges of marketing and sales alignment.

Brad Rosen is President & Head of RevOps at Sales Assembly.

Here we discuss

1. What are the key challenges to establishing the marketing and sales alignment?

2. How can technology be used best to help foster this alignment?

3. Examples of successful B2B companies with perfectly aligned marketing-sales efforts.

and more.,

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