The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
The ABM Way!
Playbooks & strategies to foster alignment between Marketing & Sales|Mason Cosby
Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment.
Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and differing KPIs.
Here they discuss on
1. How to identify the total relevant market
2. How can sales and marketing engage potential customers together?
3. The metrics and Key Performance Indicators (KPIs) essential for teams regarding alignment.
and more.,
Subscribe to our Newsletter.
Post-https://sendfox.com/lp/10ogwg
The ABM Newsletter is created for B2B Marketers to access exclusive strategies, interviews, illustrations, workbooks, and workshops delivered to your inbox every Thursday.
As a subscriber, you will get access to our exclusive worksheets and templates, which we use daily for our clients.
- ABM framework with proven strategies.
- Exclusive interviews with B2B thought leaders.
- Worksheets, frameworks & illustrations(Not found on our website and LinkedIn pages.)
Exclusive content, NO spam, and No Pitches!
Thanks for listening. What can we do to improve the show?
Join our exclusive weekly ABM Blitz series with more insightful conversations, exciting challenges, success stories, and interviews.
Join here:https://lu.ma/lplj5zds
Every Tuesday: 11.30 A.M E.S.T
