The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
The ABM Way!
Episode 10: Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova
In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on:
Why your ABM advertising doesn't work and how to fix it!
- Are display ads worth the cost?
- Do Display ads still work?
- How can I personalize ads in scale?
- Do we need expensive ABM ad platforms?
These and many more questions,
In this episode, we discussed:
- Personalization beyond just having logos and names on landing pages.
- Importance of buyer journey-specific content and Personalization throughout the sales cycle.
- Running one-to-many and one-to-one campaigns.
- Combining programmatic ads with LinkedIn ads for better insights and efficiency.
- Measuring ROI through sales velocity rather than just one metric.
- The impact of ABM ads on shortening sales cycles and increasing win rates.
- How to conduct a self-test to ensure alignment with sales and identify lower-hanging fruits.
- Utilize first-party data to understand current engagement levels.
- How to start a pilot program to test the effectiveness of ABM ads.
and much more.
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