The ABM Way!

People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens

February 07, 2024 Season 1 Episode 6
The ABM Way!
People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens
Show Notes

Join Mark Kilens, the co-founder of TACK, and me in discussing

"People first Go-To-Market."

Here, Mark discusses:

1. Importance of building relationships and partnerships with customers. 
2. Role of  technology and data in people First go-to-market
3. Community-led growth  
4. The potential impact of AI on go-to-market strategies and more.

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