The ABM Way!

Playbooks & strategies to foster alignment between Marketing & Sales|Mason Cosby

July 13, 2023 Mason Cosby Season 1 Episode 1
The ABM Way!
Playbooks & strategies to foster alignment between Marketing & Sales|Mason Cosby
Show Notes

Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment.

Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and differing KPIs.

Here they discuss on

1. How to identify the total relevant market

2. How can sales and marketing engage potential customers together?

3. The metrics and Key Performance Indicators (KPIs) essential for teams regarding alignment.

and more.,


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